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Micromax, one of the biggest smartphone manufacturing company in India has launched an another smartphone in its top rated Canvas series. The newly launched smartphone is dubbed as Canvas Fire 5, which is priced at Rs. 6,199. The Android based smartphone will be available in Champagne Grey and Silver color variants. Additionally, the company is offering a 6 months of free Gaana streaming service subscription for unlimited song downloads.
The major Unique Selling Point (USP) of the Canvas Fire 5 is its dual front facing speakers. The smartphone flaunts a 5.5-inch HD IPS display having a resolution of 720x1280 pixels. On the software front, it runs on latest Android 6.0 based Marshmallow operating system out of the box. It is fueled by a 1.3GHz quad-core MediaTek SoC paired with 1GB of RAM.
For the storage, the GSM based device bears a 16GB of inbuilt storage, that can be further expandable up to 64GB via microSD card slot expansion. The dual SIM smartphone sports an 8-megapixel rear autofocus camera with LED flash along with a 5-megapixel front-facing camera on the board.
In terms of connectivity, it includes Bluetooth, GPS/ A-GPS, GPRS/ EDGE, 3G, and Micro-USB. The handset is backed by a 2500mAh battery.
On the launching ceremony, Shubhajit Sen, Chief Marketing Officer, Micromax Informatics said that, "About 80% of the consumers watch videos on their mobile devices at least once every 2-3 days, with more than half opting to watch them daily. With youth spending a fifth of their digital media time on audio and video entertainment it is clear that consumers today are seeking sound and music functionality from their smartphones. The new Canvas Fire 5 is specifically designed for such audience to make it easy for them to store, carry and listen to good quality music anytime and anywhere at a wallet friendly price."
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