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Earlier this week, Jio.com has been launched by Reliance along with service apps, so the company has now begun selling it's LYF brand smartphones which are 4G enabled. The company has announced that the buyer will additionally get unlimited free 4G data for three months with every smartphone. The SIM cards come with three months of free unlimited data and 4,500 minutes of voice calls, suggesting that a commercial launch — even if limited — may just be a quarter away. Analysts though widely expect Jio to launch full-scale commercial operations later this year, around December. It must be noted that the jio.com website provides a preview of Jio's app-based content services such as MyJio, JioChat, Jio-Play, JioOnDemand, etc.
The offer hints at the dispatch of Jio's 4G services also. It is anything but difficult to deduct that Reliance won't let its clients stranded following three months when the free data time frame lapses. This clues at the tariff for the same will be available soon, alongside what could be a clue of the dispatch too. Everything now appears to become all-good, first the employee referral program, then the accessibility of LYF-brand mobiles online, trailed by the dispatch of Jio.com and now the mass accessibility of Jio-empowered LYF smartphones. In fact, the dispatch of Jio's 4G system may happen sooner than anticipated.
Predicting a much faster adoption of 4G services in India, IDFC Securities has said in a report that it found the Reliance Jio offering to be impressive but need to resolvable initial issues. “Apart from initial teething issues in activating the SIM, the overall experience of using the R-Jio connection was far superior to incumbents’ services,” the investment banking division of the infrastructure finance company IDFC said. “Seamless coverage along the highways, voice call clarity, the above-par experience of entertainment applications — especially Jio Play — and faster data speeds were the key highlights,” it said.
IDFC has further added “We believe 4G adoption rate in India would be possibly faster than 3G as the device ecosystem and network availability are maturing rapidly,” it said, adding online video content would be the key growth driver, benefitting content owners. “Amid the changing landscape, R-Jio is gearing up to offer a complete communication services bouquet on an all-IP network which could disrupt the marketplace,” the report said, predicting some innovative pricing strategies to grab higher revenues.
The report said what differentiated R-Jio from its peers was its approach of offering the full bouquet of communications and entertainment services — and felt incumbents like Bharti Airtel, what with its DTH business, may have missed the first-mover advantage. Jio's planning and strategy head Anshuman Thakur had once added that the company was awaiting the integration of spectrum that it expects to get from the sharing and the trading pact with RCom. "As it needs a lot of optimization, which will lead to some disturbances in services, we want to ensure that once commercially launched the service is seamless," he had said.
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