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Keeping eyes on the growth of the brand, the niche motorcycle maker Royal Enfield is now planning to target a smaller towns of the region as the company plans to open 50 dealerships by the end of 2016. At the present time, the company has 450 dealerships across the country and plans to expand its wings with the hoping of 50% growth by the end of the current. Last week, the company has launched its first agency for the motorcycles at Yavatmal to find the market for the motorcycles in the several other district places of Vidarbha. Recently, the firm has launched first exclusive stores in France and Spain, where the company will be sold the entire range of motorcycles along with accessories and riding gears.
The company has managed to sell around 600 units of motorcycles per month in the entire Vidarbha, out of which 300 units are sold in the city alone.
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Farmers are enthusiasm about the Bullet 350 model. It is the youngster in a place like Nagpur, the source said.
"The revival began after Siddharth Lal took over as the COO, of Eicher Motors in 2004. The entire model was redesigned, doing away with the old cast iron engines, eyeing the young buyer. Conventional advertisement was not relied on. The plan is to give direct feel of the bike. Regular long-distance rides are organized by the company and dealers. This leads to a word to mouth publicity. Now the average age of a Royal Enfield rider is 25 years. Over a decade ago the brand had an image of being older generation's choice," said a company source.
The company has received huge success from this single area and wants to increase its operations keeping eyes on the more and more sales. The company is offering 350cc - 500cc engined motorcycles in the Vidarbha.
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