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We are living in the era of Social networking websites with each trying to prove its worth among the millions of users across the globe. The hype has further fuelled the rivalry among all these websites that were initially designed to enable users to stay in touch with each other no matter how distant they are to each other. However, the meaning of networking has completely changed.
Popular mobile messaging application Hike now claims that Facebook - the company who gave a completely new dimension to the meaning of social networking is now blocking an option in its advertisements designed to market the website among the users. As per the company, Facebook is blocking the option of redirecting people to visit the company's official site.
When Hike was asked to comment on the blockage, a spokesperson on the condition of anonymity said, Advertisers have, among other options, the option to 'Send people to your website'. A few weeks back we were suddenly blocked from using this option while we were able to use other non-action led options.
Another spokesperson stated that the company initially assumed the problem to be a technical glitch and wrote to Facebook for a solution, but the social giant responded by saying, There are specific products and services that cannot be advertised on Facebook - looks like Hike is one of these. Unfortunately, you will not be able to run these ads.
Despite the allegations, Facebook has not yet made any statement publically in response. Though it is not the first time that Facebook or WhatsApp (now owned by Facebook itself) has blocked a rival service. Just last month, WhatsApp took everyone by surprise when it blocked links to Telegram (another chat service). Though the service did allow its users to share Telegram links but did not consider them as hyperlinks (unusual behavior) and this problem was only for Android users, as iOS users were able to share the links quite easily.
Even Facebook did the same in November last year when it deleted millions of posts that had Tsu links in them and the number was approximately equal to 9.5 million. The reports clearly said that the social networking site blocked even those posts that contained the text "tsu.co" further warning its users about the Tsu links being unsafe.
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