Bangalore, Apple has started to attract the Smartphones' buyer after a long ignorance of Indian market. Over the years Samsung has been a dominant force in the Smartphone market. In India, because of growing interest in Smartphone, it has been the reason of worrying for its investors. They are afraid of the growth remain flat of the giant troupe because the use of the Smartphones has reached at the peak level in the developed countries.
Apple has started a major advertising and marketing campaign for iPhone. The company is going to abandon the old strategy. Earlier, the company was paying attention on the agreement with mobile operators in India to sell products.
Analysts say that it may be beginning of the apple's strategy to have a space in Indian mart. This iPad making company will compete directly to its Smartphones' competitors. The founder and partner of Telecom research firm convergence catalyst, Mr. Jayant Cola said, "troupe is doing exactly the same, which it did in China 3 or 4 years ago". They studied the market, understood consumers needs and suddenly become aggressive.
Six months ago, 30 people, who belong to India, were working at Apple. Now this number is grown to 150. Market researcher IDC estimates, Apple devices, especially iPhone's sales went up to 3 to 4 times.
Bangalore, Apple has started to attract the Smartphones' buyer after a long ignorance of Indian market. Over the years Samsung has been a dominant force in the Smartphone market. In India, because of growing interest in Smartphone, it has been the reason of worrying for its investors. They are afraid of the growth remain flat of the giant troupe because the use of the Smartphones has reached at the peak level in the developed countries.
Apple has started a major advertising and marketing campaign for iPhone. The company is going to abandon the old strategy. Earlier, the company was paying attention on the agreement with mobile operators in India to sell products.
Analysts say that it may be beginning of the apple's strategy to have a space in Indian mart. This iPad making company will compete directly to its Smartphones' competitors. The founder and partner of Telecom research firm convergence catalyst, Mr. Jayant Cola said, "troupe is doing exactly the same, which it did in China 3 or 4 years ago". They studied the market, understood consumers needs and suddenly become aggressive.
Six months ago, 30 people, who belong to India, were working at Apple. Now this number is grown to 150. Market researcher IDC estimates, Apple devices, especially iPhone's sales went up to 3 to 4 times.
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