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The Bajaj Discover 150 twin brothers heat-up the Indian two-wheeler market at the time of their introduction. The Bajaj Auto Ltd. hasn't created any kind of hoopla and launched two motorcycles under the Bajaj Discover 150 model. The newly introduced model comprises of two variants, Discover 150S, a naked commuter and Discover 150F, a faired commuter sibling. Now, moving towards this rising thing among the married young couples in the country. It seems that the manufacturer has taken care of each every aspect while designing the Discover model. Recently, the Bajaj Auto Ltd. has come-up with an all new adventure, named as Bajaj Discover Zing Zong Ride.
The firm has taken a survey among the young married couples of the country. And, the survey concludes various things, such as 57 percent of couples think that they won't spend quality time with each other post 2 years of marriage, half of them claims about the decrement in the surprises or gifts given during time and various other things. Most of them feel that a long drive or a bike ride is the best thing to opt out to spend quality time with each other. Hence, to make them feel better, the Bajaj Auto Ltd. has taken a step forward by initiating Discover Zing Zong Ride, especially for young married couples.
Mr. Sumeet Narang, Vice President of Marketing at Bajaj Auto Ltd. says, "Married youth segment is the biggest target group for Bajaj Discover. The survey intends to understand relationships between married couples, pre and post marriage, alongside bike use patterns, and the role it plays in their lives and relationships." The survey has taken place in some of the major cities like Delhi, Bangalore, Mumbai, Pune, Ahmedabad, Indore, Lucknow, Kochi, Hyderabad, Kolkata, Bhubaneswar, Chennai and Chandigarh.
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On the eve of World Marriage Day, the Bajaj initiates the Discover Zing Zong Ride. The interested couples can register themselves by filling the registration form available on the official website. Among all the entries, 8 lucky couples will be selected by the firm and they will go for a long ride of about 3000 kms and will form a heart shape in the center of the map of India.
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