It is a German MNC that creates sports accessories and cloths. Established in Herzogenaurach, Germany and registered in 1949 and founded by Adolf Dassler in 1948. The brand logo features three bars or parallel stripes that were taken from Karhu Sports in 1951. This organization is a holding company for the group that is consists of Reebok sportswear. Apart from clothing and shoes it also produces bags, shirts, watches and toiletries etc. Adidas is the biggest sportswear manufacturer of Europe and the second biggest in the world.
After the split from Adolf's business, his brother Rudolf started his other company Puma which is the current rival of Adidas. In early decades Adidas has launched an intelligent shoe which includes microprocessor and also launched many running shoes. Its latest products are adiStar Salvation 3, the Supernova Sequence 4 and the Supernova Glide 3 etc.
Adidas sponsors many sports like in tennis it has recently launched a new series of tennis racquets and its tennis clothing has the Clima-Cool technique in jerseys and shoes. The company has signed master blaster Sachin Tendulkar to make his shoes and manufactured a brand new bat "Adidas MasterBlaster Elite" for him. The company is very high into the brand loyalty and its performance of growth.
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