Blackberry officially unveiled Priv Android Smartphone

After so many leaks and after being speculated for months, Blackberry has finally launched its first Android smartphone Priv in the market to hike the sale and lead the market trend. The device has been launched on Friday with the specs list leaked earlier. The company has provided the handset with the sleek device to feature impressive list and a hefty price tag.

The company has bet upon the Android device launch that it’s curved surface along with the adorable specs and sleek look will fetch the revenue to the company within time. As per the security concerns, the company put forward its keen interest in its pre-loaded DTEK feature that will automatically alert user of any attempt by the app to access data, or turn on the phone's microphone or camera.

BlackBerry's head of devices, Ron Louks said, "You will be blown away by some of the apps you use and how much data they actually access of yours". As stated, the charming factor of the smartphone is its slider keyboard that will fetch the users towards it. BlackBerry is now hoping its sleek design and touch-sensitive keys that allows users to swipe, scroll and set up shortcuts to attract the customers to use the handset.

In a note on Thursday, a research firm said, "If the Priv - with its premium price of about $700 (roughly Rs. 46,200) - is a hit, it could drive meaningful growth for the company. Moreover, the smartphone industry tends to be largely perception-driven, and a single hit flagship product can bolster a company's brand image and create a halo effect around its entire product line".

It is figured by the analysts that the Ontario-based company can get a hike in sale with Blackberry Priv to do well in the market. The device was earlier leaked with the lauding features that includes security offerings, long battery life, camera, dual-keyboard design and other options at a price of $699 (roughly Rs. 46,100) without a contract in the United States and $899 without a contract in Canada.

The share shares rose 4.7 percent to $7.96 in early trading on Friday on the Nasdaq. It is being declared by the company that, it will stick to the hardware part if that will fetch more profit to it. The company is now focusing upon the market trend and the software and device management services to get the sale.